The President's Message: April 2010

It's close to show time!

The Community Papers of Florida (CPF) annual conference, scheduled at the Renaissance Airport Hotel in Orlando April 30 through May 1, is fast approaching. We thank the membership for a terrific turnout. The room allocation has been filled and we are looking forward to a great conference.

Thanks to the conference committee and the CPF staff, we have set an agenda that makes this conference a fantastic investment for you and your team. You'll be taking advantage of some great training seminars, networking, and time with your colleagues in the industry.

The investment is minimal for members who participate in the association's classified network. CPF continues to pick up the conference costs, including rooms.

We will open the conference with a distinguished speaker from Canada, Calvin Bosveld, whose subject is, "Print is Alive and Well."

"How to Find Top-Notch Sales Reps," a session moderated by Peter Lamb, is one you won't want to miss.

Our friend from Circulation Verification Council (CVC), Tim Bingaman, is on the agenda to update members on the annual audits that CPF provides as a member benefit.

The Saturday opening sessions will be followed by the ever popular "Open Mic Session" moderated by Peter Lamb. This is your chance to bring up the topics you want to discuss, and an opportunity to share your ideas with the membership.

Following the open mic session we have scheduled an interesting open panel discussion with four member sales reps who have excelled in the field through tough economic times.

We will wrap up the training seminars with The Leadership Institute (TLI) sessions on Saturday afternoon. Sponsored by the Association of Free Community Papers (AFCP), TLI has become one of the top training sources for the free paper industry.

The TLI sessions, "Prospect Your Way to Increased Sales" and "Answering Objections Through the Art of Questioning and Listening," are scheduled at 1:00 p.m. Saturday, and repeated at 2:45 p.m. Saturday. This will give attendees an opportunity to attend both sessions and earn points that will qualify them to take the AFCP certification examination at the joint CPF & AFCP conference at St. Pete Beach next year.

To take the exam, each individual has to have earned a minimum of 15 credit hours of the TLI seminars, which were held as training sessions at free paper industry conferences around the country, together with two years of on-the-job work experience.

As we did at last year's conference, we will hold the "Awards for Excellence" banquet Friday evening.

We will close the conference Saturday with CPF's industry-famous tradition, the Kentucky Derby Reception. You will have the opportunity to win some cash and prizes.

This will be my last message to the membership as president of CPF. Revenue wise, it has been a difficult two years. The past revenue that we put into investments continues to carry us through these lean times.

It has been a pleasure to serve CPF and I will continue to support this association.

Thanks to a special board of directors for working with me, and to the CPF staff, we continue to look forward to the future.

We hand over the gavel to a longtime member and supporter, Charlie Delatorre of Tower Publications in Gainesville. We will be in good hands.

Thank you for the opportunity to serve as this association's President.


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