The President's Message: April 2013
It's almost conference time for the Community Papers of Florida (CPF) and we hope to see you May 3-4 at the Caribe Royale Resort in Orlando.

What can you expect?

Look forward to the opportunity to rub elbows with peers in the free paper industry; to be exposed to some training programs designed to help your sales; to win some Awards for Excellence in the annual competition; the chance to win some money; being served great food and beverages paid for by the association (if you are a member of the classified network); and CPF's famous Kentucky Derby tradition, all in an inviting, all-suite resort setting.

Bring your ideas to kick off the conference at 1 p.m. Friday. Gary Hawken is back to moderate the Three Minute Idea Fair and to pass out some money to the winners. Before he retired, Gary chaired the idea fair for over 10 years. He served on the board of directors and held every office in the association.

Following the Idea Fair will be a media panel moderated by David Crawford. He is the regional account manager for the Standard Rate & Data Service (SRDS), which is considered the Bible of advertising agencies. He will be joined on the panel by Malanie Mathewson, who represents the Florida Press Association (FPA). Malanie heads Intersect Media Solutions (IMS) for FPA, which is responsible for placing over $60 million of advertising in member publications each year.

Tim Bingaman will close the Friday training sessions. The president of Circulation Verification Council (CVC) will update members' audits, which continue to be paid for by the association.

Friday evening we will kick off the annual "Awards for Excellence" banquet with a 6 p.m. reception. Dinner will be served at 7 p.m. This is your opportunity to dress up and smile for the camera when you pick up your awards.

Following a buffet breakfast at 8 a.m. Saturday, we will conduct the CPF general membership business meeting at 9 a.m. On the agenda will be new proposed bylaws for the association. Copies of the new bylaws will be provided prior to the conference by email and at this meeting. The board authorized the funds to secure the firm of Bush-Ross in Tampa to review and update the association's bylaws. We want to be assured that we are keeping up with the appropriate Florida statutes and the numerous changes that have taken place over the past several years.

Following some introductions and awards, we are in for a great sales boot camp session that is on agenda for the remaining classes on Saturday.

Do not miss Elaine Buckley. The 35-year veteran of Harte-Hanks has built a reputation over the years as one of the top trainers in the free paper industry. Her subjects include, "Becoming a Consultative Seller," "Preparing & Making a Sales Call," "Handling the Classic Objection & Asking for the Order" and "Service & Retain Your Accounts." They are well worth the price of admission.

By the way, do not get into a poker game with Elaine. She is a professional poker player who has even won some tournaments!

We can look forward to another great conclusion to the CPF conference, the Kentucky Derby reception. You can bet that all eyes will be on the screen to determine who won some cash during this famous event.

I look forward to visiting with you in Orlando!

A copy of the conference agenda is attached below.



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