The President's Message: Discover the Treasures of More Sales and New Friends!
Discover the Treasures of More Sales and New Friends by attending the joint CPF, SAPA and IFPA annual conference scheduled for September 28-October 1 at the Caribe Royale Resort in Orlando.

If you attend you will improve your leadership skills, get ideas on social media marketing, and have the opportunity to be part of a publishers mini summit. You can attend a session on how to print money, learn from an "everything digital" panel, attend a media buyers panel discussion, win some money at the three-minute idea exchange and have tons of fun.

The conference will kick off with "Dare To Lead" sponsored by The Citadel College in Charleston, S.C. The theme of the college's mission is "to educate and develop principled leaders" in all walks of life.

The Citadel has built a reputation around the world for its academic distinction and the quality of leadership it helps develop. You can find out more about this by going to their website,

"How to Print Money" is the topic being presented by Ed Henninger who will provide 10 no-cost, time-saving, revenue-generating design strategies you can immediately put to use at your publications.

Each of the three associations have conference chairs who are working to make this conference worth the investment to attend. The theory they used is to have an understanding of the ever-changing challenges publishers face today, such as the need to develop leaders, improve time management, increase sales, address personnel changes, build teams and enhance performance. The goal is to have it all at this conference.

The fun will include a Thursday night reception with DJ Denny Rogers and a Friday night reception with entertainment by the Trop Rock Junkies. The band was started by Steve Tolliver, a former CPF and SAPA vendor, who now performs around Florida and other places.

See further details about the conference in this newsletter.

The good news is that despite declining classified revenue, the CPF board of directors has approved a charge of only $59.50 per night for up to two nights (either Thursday/Friday or Friday/Saturday) for members that publish the network classified ads to attend. The remaining costs for food, entertainment and the training sessions will all be paid by the association.

This is a three-day conference that ends on Saturday afternoon. Those who want to take advantage of the nearby tourist attractions can stay an extra night at the group rate, but must pay for their own room.

One of the highlights for CPF members will be the annual "Awards for Excellence" awards ceremony. Once again, this is our opportunity to honor the talent of the graphic and editorial personnel of this association.

Despite this being a joint conference, CPF will have its own session for the "Awards for Excellence" using the format we used last year. The forms to enter the competition are attached below.

On a personal note, this will be my last conference as president of CPF. During the general membership business meeting at the conference, the recommendations of the nominating committee for officers and directors will be voted on.

It has been my pleasure to serve as your president. A special thanks goes out to the board of directors for their help during these past few years when the loss of revenue has been a factor. We have dug into the reserves to continue to provide the financial assistance for members to attend the annual conferences.

We hope to see you in Orlando!



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