The President's Message: December 2014

Changes at CPF

As we end the year and look forward to 2015, a special thanks is in order for the Community Papers of Florida (CPF) board of directors who have spent considerable time on next year's budget.

Gone are the days in which the association had an abundance of funds to spend on member benefits and conferences.

But if you go back 20 years, CPF had limited funds for all of its activities but still succeeded in providing the best in training and benefits.

The free paper industry associations continue to see reduced classified revenue, so they are exploring ways to increase revenue and cut expenses. The Minnesota Free Papers Association, after many years of existence, recently closed it doors.

In the 2015 budget, the board again cut the hours of the CPF staff, eliminated the rebate checks for advertising and cut consulting services. For the September conference there will be some additional fees. The board also lowered its revenue expectations.

For the past several years we have held the annual conference at the Caribe Royale Resort in Orlando. The food, service, rooms and training facilities were exceptional. We will return to the Caribe Royale on September 18-19 for the annual CPF conference.

The conference committee is working on the details for the agenda, but I can tell you this: We will bring back the "Awards for Excellence" awards ceremony that we missed during this year's conference!

In this newsletter is the new rate structure for the CPF classified network. The classified buy has been split into zones, using the large circulation of The Flyer in Miami and Tampa as add-on buys. If you have any questions on the new rate structure, contact the CPF office.

Get involved in selling the network ads. You will retain 50% of each ad. The new buy starting at $249 for 101 publications throughout the state is a bargain for clients.

Another special thanks to Jim Kendall, who has resigned from the board of directors. Jim served this association for over 20 years as a board member and during a term as president. He has left the free paper industry.

We welcome Farris Robinson to the board of directors. He will replace Kendall and we thank him for volunteering his time for the CPF board. Robinson is the president of Hometown News.

As we head into the New Year, we need your help in pushing the CPF classified network. Sell some ads, make some money and look forward to another great CPF conference.

Have a Merry Christmas and Happy New Year.


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