The President's Message: October 2017

Conference is 10 Days Away!

As you know, the annual Community Papers of Florida (CPF) conference scheduled for September 15-16 at the Hutchinson Island Marriott Beach Resort & Marina near Stuart was interrupted by Hurricane Irma.

Times have been difficult for many of us in Florida for the past few weeks. I hope that you are all safe and sound and ready to set your sights on conference, which is now scheduled for October 20-21. (Directions and a map to the hotel are attached below.)

The conference will kickoff at 2:00 p.m. on Friday with a publisher's open mike session moderated by Justo Rey. Bring your topics to the table - this is the time to share your publishing ideas during these challenging times.

Next up is a presentation by Circulation Verification Council (CVC) President Tim Bingaman at 4:00 p.m. He will update members on the CVC audits and provide data on how to use the audits to sell additional advertising.

The welcome reception at the hotel will start at 6:00 p.m. Food will be provided. A cash bar will be set up. (Please take a moment to fill out the Meals & Classes form attached below and fax/email it back to the CPF office.)

We will start Saturday morning at 7:30 a.m. with a buffet breakfast. At 9:00 a.m. we will have a general membership business meeting. As president, I will deliver the "State of the Association" address and then take the time to introduce CPF's associate members and give them a few minutes to speak about their products.

From 9:30 to noon we have two sessions scheduled that will be moderated by Peter Lamb. Peter has been active in the affairs of CPF for many years and it will be great to see him back. He now travels around the world and provides consulting services for publishing companies. During the first session he will speak on "Best practices from around the world: Who is winning the revenue war, and why."

Peter will also moderate the second session, "The Nuts and Bolts of selling classified ads" and "What ads have the potential to be network classifieds?" This will be a roundtable of member classified reps. This is an opportunity for all the attendees to sit in on an important phase of our business.

A box lunch will be provided at noon. Find a place to sit in the sun or on the water and enjoy.

At 2:00 p.m. you will have the opportunity to pick up some cash. Justo Rey will moderate the three minute idea fair. We welcome ideas on how you and your team coped with the hurricane. Entry forms will be available at the registration desk.

Digital and print combinations will be on the agenda at 3:20 p.m. This will be a group discussion and moderated by Justo Rey.

The conference will end with the "Awards for Excellence" banquet scheduled at 6:00 p.m. A cash bar reception will kick off the event at 5:00 p.m.

We look forward to visiting with you.



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