The Flyer is Now
Harte-Hanks Shoppers, a division of Harte-Hanks, Inc. (NYSE: HHS), has announced the re-naming of its print publication the The Flyer, the largest direct mail shopper publication in Florida with nearly three million weekly circulation in the state, to, matching the name of its nationwide local advertising Web site portal.

"Online or in the mail, brings local buyers and sellers together - and our name change reflects how these two channels work together to make more buyer-seller connections happen at the local level," said Pete Gorman, president of Harte-Hanks Shoppers. "In Florida, we've had a direct mail presence in print for 30 years and a digital presence since 1995 - and the ‘The Flyer' brand is strong. carries this power and tradition forward in today's multichannel marketplace."

"We know from our customers that buyers and sellers in the local marketplace gain from a multi-media shopping experience," said Carlos Guzman, president of "People enjoy both the portability of print and the growing functionality of the Internet. We remain ‘The Flyer' that people trust - our brand stays within our new name. With, we capitalize on both print and online working together to bring great results to our readers and advertisers."

The print version of has published continuously in Florida since 1977. It is sent via direct mail to approximately 60% of residential addresses in the state weekly. Web site includes listings of the print publication and is supplemented by local advertising listings nationwide.

" Web site has experienced strong growth in visitors, listings and page views in recent years," said Loren Dalton, president of the Web site "We've also teamed up with other local shopper publications and associations nationwide to build a true national local advertising network. Both media - digital and direct mail - serve to meet the multichannel demands, expectations and convenience of buyers and sellers alike - bringing them together all under the ‘' name."

According to Dalton, Web site has added numerous features and functions to enhance interactivity of its online marketplace - and giving print advertisers dual-media power. Among these enhancements are current search technology, the addition of more than 700,000 restaurants nationwide, the integration of advertiser coupons with local online maps, new video ad-streaming facility, best-seat selections in ticket-selling networks, "Deal of the Day" for products and services where prices change daily, and "Power Ads" which provide enhanced listings for advertisers with photos, videos, menus, testimonials, Web links, coupons, maps and other items.'s sister Harte-Hanks-owned shopper publication in California also has undergone a name change to, adopting the current name of its local advertising Web site, the company also announced.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at
Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications. and, two publications and Web sites of Harte-Hanks Shoppers, are recognized leaders in geographic and demographic targeted marketing solutions. With more than 1,000 unique community editions in print, and shoppers have weekly circulation of approximately 13 million in California and Florida.

In print, and provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the Web, and display all the ads published in all print versions of both publications, and are leaders in the aggregation of online classified ads from free community papers and shoppers across the country. Visit us online at or

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