In Memoriam: Cindy Yates
Cindy Yates, the founder and co-publisher of The Advertiser in Winter Haven, Fla., died suddenly of a stroke on December 4.

Yates founded The Advertiser in 1986 after selling advertising in Winter Haven's daily newspaper, The News Chief. The Advertiser is a weekly free newspaper distributed to over 40,000 homes in Polk County.

Yates was a longtime member of the Southeastern Advertising Publishers Association (SAPA), and in the past served on that association's board of directors.

SAPA Executive Director Douglas Fry said, "She has been an integral part of our conferences for the past 20 years. Her work ethic was unequaled as she represented her paper seven days a week, nearly 24 hours a day. We will miss her."

"She was the paper," said Larry Knowles, friend and co-owner of the free newspaper. "She was completely, wholeheartedly devoted to The Advertiser."

Yates worked in newspaper advertising since graduating from Osceola High School in 1974. Her advertising career began with the Osceola Shopper.

Yates is survived by her husband, Randy; son Brian, 30, of Winter Haven; daughter Brooke, 21, a senior at Florida State University studying music education; and one grandson. She was 55.


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