Editorial Session: News Design – It's a Brainshop!
The editorial session will be led by Ed Henninger, the director of Henninger Consulting. An independent newspaper consultant since 1989, he has been involved in several startups, including business newspapers, trade newsletters and niche publications.

The May 2nd morning session will zero in on news design basics: awakening the brain, balance, focus, contrast, proportion, unity, typography, color, risk and making a plan. He will take a look at pages submitted by members looking for ways to do things better.

Henninger recently developed FasTrak, a breakthrough redesign process created exclusively for smaller dailies and weeklies. With another of his redesign programs, PowerWeek, your newspaper can be redesigned in only one business week. A third innovation he developed is called SelectDesign. With this plan, he works with you to redesign sections, pages or elements you choose for improvement.

During the past three years, Henninger has traveled to the Republic of Georgia numerous times to offer design workshops and assist with redesigns of several daily and weekly newspapers. In the summer of 2005, he visited Armenia to offer similar workshops.

Henninger recently completed redesigns of The High Point Enterprise in High Point, N.C.; The Jonesboro Sun in Jonesboro, Ark.; the Hood County News in Granbury, Texas; The Natchez Democrat in Natchez, Miss.; and The Ludington Daily News in Ludington, Mich.

Henninger's redesign of the Business Courier in Cincinnati helped that newspaper earn recognition as one of the top five business weeklies in the United States.

The Kentucky New Era in Hopkinsville, Ky., received 11 awards for design and typography. The front page won the top two awards and the sports front took first, second and third.

Henninger redesigned The Southern Illinoisan in Carbondale, Ill. Shortly thereafter, The Southern Illinoisan was named first in General Excellence.

Some of Henninger's clients include the New York Press Association, Southern Newspaper Publishers' Association, Saskatchewan Weekly Newspaper Association, American Press Institute, New England Press Association, and the South Carolina Press Association.

His column on newspaper design appears regularly in Publishers' Auxiliary, the publication of the National Newspaper Association. His column also appears in the bulletin of the Southern Newspaper Publishers Association as well as the newsletters of numerous press organizations throughout the U.S. and Canada. It is also distributed free worldwide to more than 1,400 subscribers.

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