CPF's 2009 Combined Audit

You can use this data to sell CPF network ads.

Circulation in the membership of the Community Papers of Florida (CPF) has dropped over 1.6 million in the past several years.

In the latest audit report released by Circulation Verification Council (CVC), the audited circulation of the association is 4,618,837. In 2007 the audited circulation was 6,237,136.

The publication audit report reveals that 1,070,000 membership papers are home delivered, 2,414,129 are direct mailed, 822,279 are controlled bulk delivery and 314,632 are inserted into other publications.

In a statewide phone survey provided by CVC, 18,874 persons were contacted and responded to questions concerning member publications. The survey questions and answers were:

1. Do you frequently purchase products and/or services from ads seen in the [appropriate CPF member] publication?

Yes: 72.8%
No 27.2%

2. How long do you keep the paper before discarding it?

55% 1-2 days
08% 3-4 days
20% 5-6 days
17% 1 week or more

3. Please select the category that best describes your age:

01% 18-20
04% 21-24
14% 25-34
21% 35-44
24% 45-54
20% 55-64
12% 65-74
05% 75 years or older

4. What category best describes your combined annual household income for last year?

14% Under $25,000
32% $25,001 - $49,999
24% $50,000 - $74,999
15% $75,000 - $99,999
11% $100,000 - $149,999
05% Over $150,000

5. What is the highest level of education you have obtained?

05% Some high school or less
32% Graduated high school
35% Some college
23% Graduated college
05% Completed post graduate

Each member's audit also contains questions for products and services that readers plan to use during the year.

The CVC member audits are paid for by CPF.

Information on how to use the audit information for sales purposes is provided in a 30-minute seminar by CVC. There is no cost for this service. To set up the training seminar, E-mail Tim Bingaman at: tbingaman@cvcaudit.com, or call (800) 262-6392.


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