2014 CVC Audit of CPF Publications is Revealing
The 2014 Circulation Verification Council (CVC) audits of the Community Papers of Florida (CPF) reveals that the circulation of the association continues to fall.

The average net circulation of print editions is 4,033,922.

Direct mail accounts for the lion's share of distribution. Direct mailed numbers are 2,370,424. Carrier delivery numbers are 771,258. Bulk delivery is 566,962.

On a positive note, CVC surveys noted that 74.7 percent of the readers used advertising in member papers to make purchases.

On the digital side, numbers are going up.

With 27 papers participating in the digital/replica editions audit, there were 3,796 average monthly unique visitors.

With 42 papers participating in the website audit, there were 1,155,473 unique visitors.

On Social Media, with four papers participating in the audit, the average Facebook Likes was 6,769 and the average of Twitter followers was 1,165.

With two publications participating, the average E-Newsletter Subscribers was 22,519.

Twelve publications with a combined circulation of 424,798 choose not to participate in the CVC audits.


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