December 2015

Welcome, Highlands Sun!

A hearty "welcome" shout out goes to CPF's newest member, the Highlands Sun in Sebring! This 12,500-circulation weekly community newspaper covers the cities of Avon Park, Sebring and Lake Placid in Highlands County. We're happy to have you as a CPF member!

The President's Message: Winter 2015

The Community Publishers of Florida (CPF) has set its sights on another huge conference in the New Year.As we did several years ago, we will once again join with the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) for our annual conference September 28 to October 1 in Orlando.And as we have the past several years, we will return to the... + Read More

2016 Joint Conference: CPF, SAPA & IFPA at the Caribe Royale!

The Community Papers of Florida is returning to the Caribe Royale Resort in Orlando for another joint conference with IFPA and SAPA in 2016.The resort offers transportation to nearby Disney World, top recreation facilities and great meeting rooms. In the past it has provided good service and food as well as suites for each member who attended. Dining options include a restaurant, a coffee... + Read More

Changes to the Classified Network for 2016!

The board of directors authorized some changes to the CPF Classified Network that will give the reps some options.The selling reps have the option of maintaining the present promotion of selling three weeks for $395 each and giving the client the fourth week free. The four-week effective net rate is $296.25 per week. (with $197.50/week due to CPF).The new options available to reps include:•... + Read More

PaperChain Update: Overcoming the Toughest Objections

The Man of La Mancha is one of my favorite plays. I think Don Quixote is a good role model for sales people. He ignores everyone who tells him he is crazy, he goes out alone to do battle against great odds, and he never gives up hope. While we may not have to joust with spinning windmills or scuffle with bands of ruffians, the "dragons" we have to slay come in the form of customer... + Read More

The News Guru Speaks: I Visited a Lot of Successful Papers

Who gets it right? In 2015, I visited a lot of Successful Papers.I've been training and advising newspapers for 21 years, every since Larry Smith asked me to come look over his operation in LaFollette, Tennessee back in 1994. I worked with more than 100 papers in my travels this year, not counting the thousands of papers that attended conferences and training events I led. That's a lot of... + Read More

Sales Training: Getting Traction

Traction is a key element in any business. Even the business of football. Many fans remember when the Green Bay Packers hosted the Dallas Cowboys in the 1967 NFL Championship game. The winner would go on to play the AFL's Oakland Raiders in the second Super Bowl. This was the famous "ice bowl," in which the temperature was minus 13 degrees Fahrenheit (minus 25 Celsius) at kickoff.... + Read More

Postal Pieces: Papers Partner with USPS

When Dan Alexander, publisher and owner of Denton Publications, Inc., and the publisher of Sun Community News and Printing, got up early to attend a postal roundtable at the AFCP annual conference in 2015, he was looking for the latest information on postal service rates, service changes, and promotions. He is always on the lookout for ideas that can help his paper, his customers, and... + Read More

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