June 2016

We're Gearing Up for Conference! Are You Registered Yet?

The Community Papers of Florida (CPF) is gearing up for its annual conference scheduled September 28-October 1 at the Caribe Royale Resort in Orlando.As the association did several years ago, we are again teaming up with the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) for a joint conference so that we can bring you a more robust... + Read More

The President's Message: It's Time to Add *Conference* to Your Calendar!

Conference time is just around the corner and it's time to place September 28-October 1 on your agenda.Discover the Treasurers of More Sales and meet new friends by attending the annual joint CPF, SAPA and IFPA conference scheduled at the Caribe Royale Resort in Orlando.The conference committee members have placed "Leadership Skills" at the top of the list. When it comes to... + Read More

Announcements: The Latest News You Need to Know

AFCP Awards to CPF MembersTower Publications in Gainesville, Fla., was the overall winner in the annual Association of Free Community Papers (AFCP) "Best of the Best" awards competition presented at the recent annual conference in San Diego, Calif.Tower Publications picked up 22 awards including nine first place trophies. Tower was also the Best of Show winner for the most overall... + Read More

Awards for Excellence Entries Due August 3rd!

It's that time again - time to search through your archives and pull out your best work. Show us your hard-hitting editorials, and your eye-catching ads. Brag about what your paper did to serve your community, or what wonderful testimonial letters you've received from your advertisers. But plan to do it soon! Contest entries must be received by the CPF office no later than August 3rd!A... + Read More

Collect the Clues for a Chance to Win an iPad!

Play our eight-week email Scavenger Hunt game, answer the clues on your postcard (if you didn't receive one in the snail mail, a copy is attached below), and bring the completed postcard to conference for a chance to win an iPad!The first email that went out last week was:Attending the joint IFPA/SAPA/CPF Conference in Orlando, FL September 29 - October 1, 2016 you can expect to arrive back... + Read More

Celebrate Free Community Paper Month in July!

Free Paper Industry insiders know and recognize the valuable service community papers provide to readers and advertisers, but all too often in the hustle and bustle of today's fast-paced world we become so wrapped up in publishing that those important facts get overlooked.For the benefit of publishers of this valuable service, and for future generations of community paper publishers who will... + Read More

PaperChain Update: Finding the Right People for the Job

One of my favorite things about attending the annual AFCP conferences is the opportunity to see and meet the "Rising Stars." The Rising Stars are a group of young people from all the professional disciplines (sales, journalism, graphics etc.) in our industry. These people are the best of the best, nominated by their publishers for their skill, dedication and demonstrated leadership... + Read More

Newspaper Growth Finally Gets Noticed

What took them so long?A few months back, I had breakfast with the publisher of a very successful community newspaper in Minnesota. As we walked around the restaurant, I was introduced to local residents enjoying their muffins and eggs. At one table, a customer asked what I was doing in their city.When I explained I was working with the local newspaper, a gentleman spoke up. "Whatever you... + Read More

Postal Pieces: 2017 Proposed Promotions

The USPS has filed with the PRC its official request to get approval for 2017 promotions. Three of the promotions for Standard Mail largely follow the parameters of prior promotions and it is anticipated that they will be approved. This early filing was done by the USPS to respond to industry comments that development of promotion technology where applicable, and sale and communication about the... + Read More

Sales Training: An Advertising Lesson in Tombstone, Arizona

One of the most memorable ads I've seen was a billboard on Highway 80 north of Tombstone.I was in southern Arizona on business and had some free time to make a side trip to the town where the Earp brothers and Doc Holliday had their famous gunfight in 1881 with the group known as the "Cowboys" at the OK Corral. The billboard promoted the Tombstone Motel with the simple line,... + Read More

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