June 2015

We are gearing up for Conference!

The Community Papers of Florida (CPF) annual conference is scheduled for September 18-19, 2015 at the Caribe Royale Resort in Orlando.The highlight of the conference will be the annual "Awards for Excellence" awards luncheon, which will take place at noon on Saturday.What does that mean? It means that it's that time again! Time to search through your archives and pull out your best... + Read More

The President's Message: It's time to get excited about our annual CPF conference!

The annual Community Papers of Florida (CPF) conference is fast approaching and it's time for members to register for the September 18-19 event at the Caribe Royale Resort in Orlando.What can you expect?You will have the opportunity to rub elbows with peers in the association; be exposed to training programs that will help your sales; win some awards during the Awards for Excellence... + Read More

Awards for Excellence: It's Time to Gather Your Entries!

Contest RulesEligibility: All entries must have been conceived, written and designed by staff members. Entries must be produced solely by bona fide employees of a CPF member publication, and all entries are subject to verification. Ready-Made Ads: The Awards for Excellence is a contest to recognize the creativity of employees of CPF member publications. The creative element should be stressed,... + Read More

Conference Update: Seeking Nominations for the Beckerman Award!

Milton and Bernice Beckerman, CPF associate members for more than 25 years, were newspaper brokers with big hearts.In 1993 they placed $15,000 in a fund with the intent that a CPF publisher (or a member of his or her staff) be recognized annually for oustanding community service. The CPF Board of Directors is delighted to bring back this prestigious award.If you have been involved in sponsoring a... + Read More

Conference Update: Meet the 2015 Speakers

Dan Autrey will open the Community Papers of Florida (CPF) conference on Friday by moderating the popular Publishers & Senior Management Roundtable.Autrey is the president of Tampa Bay Newspapers. Prior to that he was the publisher of the Osceola News Gazette, the Osceola Shopper and the South Orange Shopping News in Kissimmee.Autrey has served on the CPF board of directors and is a past... + Read More

Five Steps to Creativity

Two of my passions in life are my love of books and my love of advertising. Many years ago, when I got into the industry, I combined these two interests and started collecting old advertising books. Surprisingly, though some of the books in my collection date back to the 1920's, much of the information is still relevant and useful. The technology changes (I have some books that talk about... + Read More

Selling Ads in a World of Bright Shiny Objects

Meet Erica, a veteran of many years of sales presentations. "There's a lot of talk these days about people who are drawn to Bright Shiny Objects," she told me. "In most cases, that's a reference to consumers rushing to purchase the newest technical gadget, even if their older version works just fine. But in reality, Bright Shiny Objects can refer to anything new and... + Read More

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