May 2017

The Awards for Excellence competition enters the Digital Age!

You've been requesting it for years, and it's finally happened: CPF's annual "Awards for Excellence" competition has gone digital!Yes, you read that right. No more paper entries! No more poster boards and glue sticks! No more overnight fees!The competition is now open to start uploading your entries. There is a $50 entry fee, and a $1 fee for each uploaded graphic file.An... + Read More

It's not too early to start planning for Free Paper Month!

What are YOU going to do to celebrate Free Paper Month in July?It's not too early to start planning activities that will both involve and inform your readers. While those of us in the Free Paper Industry recognize the valuable service free papers offer to our advertisers and readers, the only way to ensure that they recognize our value is to toot our own horn. Some great ideas to start... + Read More

The President's Message: May 2017

We are looking ahead to the annual Community Papers of Florida (CPF) conference scheduled September 15-16 at the Hutchinson Island Marriott Resort & Marina near Stuart.The conference committee is working on the agenda, but we can tell you the goal is to make it worthwhile for you and your team members to attend.The conference focus is going to be classified sales. If we listen to some of the... + Read More

CPF Members Win Big at AFCP Conference!

Tower Publications in Gainesville picked up the most awards in the annual Association of Free Community Papers (AFCP) "Best of the Best" awards competition at the recent conference in Louisville, Kentucky.Tower picked up a total of 18 awards in the national competition, including seven first place honors.Hometown News brought home six awards; the Florida Mariner picked up four awards,... + Read More

Seeking Nominations for the Beckerman Award

Milton and Bernice Beckerman, CPF associate members for more than 25 years, were newspaper brokers with big hearts. In 1993 they placed $15,000 in a fund with the intent that a CPF publisher (or a member of his or her staff) be recognized annually for oustanding community service. The CPF Board of Directors is delighted to bring back this prestigious award.If you have been involved in sponsoring... + Read More

PaperChain Update: Selling Against Marriage Mail

Recently, I had a call from a publisher asking for my thoughts on selling against a "Marriage Mail" competitor. These mailing companies provide advertisers with a low-cost alternative to doing their own mailings.Marriage mail is very popular with both national and local advertisers. These companies are a serious competitor for free and community papers. As the national advertisers cut... + Read More

The News Guru Speaks: Kevin takes a look at favorite apps for journalists.

In April, I was asked to speak on the topic, "New Tools for Newspapers" at an industry-related conference in Des Moines, Iowa. Taking the easy way out, I quickly went online and asked newspaper professionals to share their favorite apps, programs and devices.I quickly learned editors, designers, photographers, ad reps and other folks at newspapers have definite favorites to help with... + Read More

Postal Pieces: Ask PRC to Keep the Cap

The Postal Regulatory Commission (PRC) is conducting a ten year review of the rate setting process established by the Postal Accountability and Enhancement Act (PAEA). On March 20, 2017, comments from all interested parties were due. The Saturation Mailers Coalition, the Small Business Legislative Council, and AFCP, IFPA, MFCP, SAPA, MACPA, CPNE, and the state associations for Florida, New York,... + Read More

Sales Training: Transactional vs. Relational Sales

I was talking to Nick, a long-time ad manager, about the nature of selling. "I agree with the theory that there are two types, transactional and relational," he said. "As consumers, we have become increasingly transactional. We go to the store, pick out a product, take it to the register, pay for it and take it home - even if the clerk at the register doesn't bother to say... + Read More

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