April 2008

It's Conference Time!

Are you planning to attend the Community Papers of Florida (CPF) annual conference scheduled at the Renaissance Airport Hotel in Orlando May 1-3, 2008?If you are, plan on a busy training schedule, great food and beverages, a golf outing, and the opportunity to win a lot of cash and prizes.To top it off, if you are a member of a publication that participates in the CPF classified network, the... + Read More

The President's Message: April 2008

Looking Towards May's Annual ConferenceFor the member publishers of the Community Papers of Florida (CPF), it was an easy decision to send team members to the CPF annual conference scheduled in Orlando May 1-3, 2008.Free food, beverages, hotel rooms and a great training program - how can you go wrong?What sessions should your team members attend?We are kicking off the conference early Friday... + Read More

Get Ready, Golfers!

The Community Papers of Florida (CPF) and RAK Systems Best Ball Scramble will take place following the annual conference.Golfers will tee off at 8:30 a.m. on Sunday, May 3, at the Grande Pines Golf Club located at 6351 International Golf Club Road in Orlando. The course is an easy drive from the location of the conference hotel, the Renaissance Airport Hotel.The Grande Pines Golf Club, a renowned... + Read More

The Corcoran Report: April 2008

Florida's Regular Legislative Session is Half OverFlorida's Regular Legislative Session is past the halfway mark and is scheduled to conclude on Friday, May 2, 2008. Florida's Legislature has encountered much new territory over the last several weeks, including the necessity of modifying the current year's state budget due to continued declining revenues and collections.... + Read More

Meet the 2008 Speakers: Tim Bingaman

The president of Circulation Verification Council (CVC), Tim Bingaman, will be on hand to update members on CVC audits.Last year the Community Papers of Florida (CPF) board of directors approved funds for CVC to conduct annual membership audits.Bingaman and his wife, Sue, founded CVC in 1992 when they audited just 13 papers. CVC now provides audits for over 1,200 papers with a combined... + Read More

Meet the 2008 Speakers: Jim Busch

Jim Busch attended the University of Pittsburgh, earning a bachelor of arts degree in English. After graduation in 1974, he worked at a number of sales and management positions in several industries. In 1983 Jim began his advertising career as a sales representative with Donnelley Directory, the yellow pages division of the Dun & Bradstreet Corporation. During his 12 year tenure with... + Read More

Meet the 2008 Speakers: Stavros Cosmopulos

What makes for a successful ad?This is what you will learn from Stavros Cosmopulos, our Saturday morning keynote speaker.A native of Dorchester, Maine, he has been a nationally and internationally recognized advertising creative director for more than three decades.He has created and produced award winning, humorous, provocative advertising and graphic designs for everything from television... + Read More

Meet the 2008 Speakers: Preston Gibson

Preston Gibson will lead a session on the Internet titled, "Seize Web Opportunities Now."As a Coast Guard officer, Gibson sailed icebreakers from one end of the earth to the other, traversing the world's most notorious waters.Recently he helped the Cape May County Herald in New Jersey navigate the stormy seas surrounding the newspaper industry. In a few years, the Herald has gone... + Read More

Meet the 2008 Speakers: Peter Jackson

Yes, Virginia, there really are newspapers making big bucks online!This will be the subject of Peter Jackson's eye-opening presentation at the Community Papers of Florida (CPF) annual conference in Orlando May 1-3, 2008.The Saturday morning presentation will show some of the success stories, underscore why community newspapers have to act faster to develop their online business, and provide a... + Read More

Meet the 2008 Speakers: Peter Lamb

Peter Lamb has been associated with the Community Papers of Florida (CPF) and PaperChain for a number of years. He also represents numerous firms as a consultant.His background includes serving as vice president of sales and marketing for The Flyer in Miami, vice president of marketing, and director of marketing. From 1982-85, Lamb was a marketing representative for IBM, South Africa.Following... + Read More

Meet the 2008 Speakers: Chris Dayton

Chris Dayton started his advertising career in 1996 as a display sales representative for TheFlyer.com in Tampa, Fla. (He was hired by The Leadership Institute Dean, Rob Zarrilli.) He has since worked his way up the ladder to the position of regional vice president of display sales in Pinellas, Pasco and Hernando Counties.Other experience in the publishing field includes being the co-publisher of... + Read More

Meet the 2008 Speakers: Rob Zarrilli

Rob Zarrilli was named Dean of Faculty of The Leadership Institute (TLI) at the start of this program.Following his graduation in 1979, Zarrilli started his publishing career with two major text book publishers. After a short entrepreneurial stint when he started his own business, he relocated to Florida in 1992 and joined The Flyer in Tampa as a commercial telemarketing manager. In 1996 he was... + Read More

PaperChain Update

On March 14th, 18 members of the PaperChain Committee met in Chicago, Ill., for a one-day strategic planning session with facilitator Andy Hoh. In January the chairmanship of PaperChain passed from Loren Colburn to Dan Holmes; and when the leadership transition occurs, we often schedule a strategic planning session to set the course for the next two years. Participants at this session made a... + Read More

How Do You Get a Media Buyer's Attention?

Your Sales or Media Kit is the single most important item your creative people can produce to catch the imagination of a potential media buyer. But what should you put in the kit? What size should it be? Should you put fancy die cuts or other items to make it stand out? This article by CVC gives you the answers to these questions. The result is that your media kit will end up in the right hands... + Read More

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