March 2019

Save the Date!

The Florida Media Association annual conference will take place August 23-24, 2019, at the Sirata in St. Pete Beach.Details coming soon!

Where's Dave?

Quietly and without fanfare or accolades, Dave Neuharth, the association's longtime leader, retired effective December 31, 2018.While some of you may have only known Dave as the association's executive director, I have had the privilege of working alongside him for over 18 years. I have a profound respect for the man Charlie Delatorre recently referred to as "The Legend."If... + Read More

CVC: Our Data Speaks Volumes!

It's an Audit Year!2019 is a CVC audit year so make sure your audit reporting is up-to-date. Call or email Jim Kennedy (314) 966-7711, or to check your reporting status. Listed below are FREE programs available to you as part of your Florida Media Association membership. • Multi-Media Audit - Make sure you are also reporting your websites, digital editions, social... + Read More

Postal Pieces: Free Paper Publishers Invited to "Go Postal"

For free paper publishers planning to attend the annual Association of Free Community Publications (AFCP) conference in Las Vegas, Friday morning April 26, 2019 will present an opportunity to "go Postal".Donna Hanbery, executive director of the Saturation Mailers Coalition (SMC), will be hosting a Postal roundtable in a separate meeting room on Friday, April 26, 2019 from 7:00 to 8:00... + Read More

The "News Guru" Speaks: Increasing Efficiency

There's a question I get asked a lot by friends, colleagues and audience members at conferences. There are variations, but they all go something like, "How do you find time to do everything that you do?"I usually just answer with something like, "I never sleep" or "I don't know. I've always done a dozen things at once."You might be surprised to know... + Read More

Sales Training: Keep 'em Talking and Learn More

Lori told me about some simple techniques she uses in advertising presentations. "Once the other person mentions a problem," she said, "it's important to slow down and show some restraint. A lot of sales people are conditioned to pounce on the slightest opening and shift the conversation. They can't wait to talk about the ways their products can solve the problem. "For... + Read More

Sales Talk by Bob: Confessions of a Media Buyer

I have owned an advertising agency and as a media buyer, I have had presentations from every conceivable media outlet in the market. As you probably know, ad agency media buyers are busy people. They evaluate thousands of print and electronic media and listen to hundreds of presentations. However for salespeople who represent community publications , it may be difficult to get an appointment.Know... + Read More

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