January 2013

The President's Message: December 2012

Looking Back at 2012 and Forward to 2013The highlight of CPF's 2012 year ... our annual Community Papers of Florida (CPF) conference at the Hutchinson Island Marriott Beach Resort & Marina the first weekend in May.We crammed a lot of learning, fun and relationship building into three action-packed days. The beautiful ladies dazzled us with their Kentucky Derby hats; and we provided the... + Read More

Meet Jay Kemp:

The Pennsyavers' New PublisherJay Kemp has assumed the role of publisher of The Pennysavers group headquartered in Ormond Beach, Fla.Kemp replaces Clarissa Williams, who accepted a position as the publisher and advertising director of GateHouse Media's Delaware-based publications headquartered in Dover.In his new role, Kemp will manage the Daytona, New Smyrna, Putnam, St. Johns, West... + Read More

2013 Conference Venue Set:

Caribe Royale Resort in Orlando - May 3-4, 2013Members of the Community Papers of Florida (CPF) who attend the 2013 annual conference can look forward to being pampered in luxury. The board of directors has decided to conduct the conference at the Caribe Royale Resort in Orlando.The Caribe, nestled amid 53 tropical acres, features a 250,000-gallon free-form swimming pool complete with waterfalls... + Read More

2013 Goal: Increase Revenue

The Community Papers of Florida (CPF) will focus on ways to increase revenue in 2013.The association is dependent on classified network revenue to pay for its functions. Sales for the past few years have been declining and the CPF board of directors has used its rainy day funds to support the member benefits. This includes paying the conference costs (e.g., room costs for members who attend,... + Read More

Advertising By the Numbers

Let's take a look at four important numbers in advertising. One: The best ads make one point. The point can be made in several different ways, but the bottom line is that an ad should make only one point. A lot of advertisers think they can multiply their impact by putting numerous selling points in every ad. Unfortunately, that doesn't work. Years ago, I heard that one of the most... + Read More

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