PaperChain: Part 1
PaperChain is the Big Idea that's revolutionizing North America.

Back in Philadelphia in the 1770's, a bunch of guys had the big idea that if everyone worked together towards the same common purpose, real change would come about. They figured that if they spoke with one voice, the chances of being heard were pretty good.

Our Big Idea is a lot like that. For a long time, community papers have successfully been going about their business without drawing much attention from the people making national media purchasing decisions because, well, we just weren't on their radar screen.

Publishing Weekly Does Not Mean Performing Weakly

The days of anonymity are over. Together, community papers reach more readers than any other printed media. And now that we're united under one flag - PaperChain - media planners and buyers have the audited resource they need to make millions of new impressions every week.

As an audited member publication of the Community Papers of Florida, you are a vital link in PaperChain. Please use the Link & Learn brochures below (or in the "PaperChain: Part 2" article below this one) to learn more about PaperChain yourself or to train your staff.

File Downloads

Introduction to PaperChain
Understanding the Advertiser's Needs
Let Your Fingers Do the Walking to Increased Sales
Just for Openers
Leave Me Some Literature and I'll Get Back to You ... NOT!
'Tis the Season ... to Sell
Leave an Effective Message
If It Ain't Broke, Don't Fix It
Making Headlines
Reading Customers' Body Language
Two Minute Think
Three V's for Victory
Eat Your Broccoli
Have a Great New Year
How Much Does an Empty Table Cost?
Dude, Print is So Twentieth Century. Online is Where It's At ... Or is it?
Selling With Intelligence
Our Partner, Gemstone Communications, Inc.
The 7 Habits of a Highly Effective Sales Rep: Habit 1, Be Proactive
The 7 Habits of a Highly Effective Sales Rep: Habit 2, Begin With the End in Mind
The 7 Habits of a Highly Effective Sales Rep: Habit 3, First Things First
The 7 Habits of a Highly Effective Sales Rep: Habit 4, Think Win-Win
The 7 Habits of a Highly Effective Sales Rep: Habit 5, Seek First to Understand, Then to be Understood
The 7 Habits of Highly Effective Sales Reps: Habits 6 & 7, Synergize and Sharpen the Saw
Meeting the Master
When the Going Gets Tough, the Tough Advertiser
Time Warp Questions
A Chicken in Every Pot
The Truth About Time Management
Tom Hopkins' Method for Getting a Commitment to Company Goals Upon Hiring
Holding On to Your Customers
Drawing to a Close
Do Your Ads Paint the Right Picture?
Tangled Up in the Web
Five Things You Can Do to Find New Business in Tough Times
It's Showtime!
Planning to Succeed
Is That Your Best Offer?
Customers for Life
Does a Positive Attitude Really Matter?
Show & Sell
Crafting Powerful Ads
Doing the "Write" Thing
E Pluribus Unum – Out of Many, One. Using promotional pages to hit your target.
Just What the Doctor Ordered: Selling Advertising to Professionals
What makes you think you're so special? Developing and using USPs to get results for advertisers.
Price vs. Value
Who Needs Training?
Bouncing Back from Tough Times
You Win Some, You Lose Some
"Planuary" – The First Month of Your Best Year Ever
Once is Not Enough – Selling Frequency
Selling in the New Economy
S.P.I.C.E. Up Your Presentations
Sending Effective E-mails
Show Me the Money – Managing Your Collectibles
Storyselling
Looking Good in Print
FABulous Selling
Every Call is a Sales Call
Do you have what it takes to be a leader?
Sending E-ffective E-mails
Resolve to Make 2011 Your Best Year Ever!
The Art of Coaching
What Are Your Intentions?
You Can Run, But You Can't Hide; Reaching Decision Makers
Mastering Your Territory
D-I-Y Sales Management
The Well Read Sales Person
Working the System - Successful Project Management
Handling "In This Recession" Objections
How much should I spend? Helping customers set up an advertising budget.
The Recipe for Sales Success

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